Elastic business consulting resources to help your company scale.
Market Validation
The right target with the right message at the right time.
Product Validation
The right features with the right solution at the right price.
Sales Enablement
The right model using the right method with the right incentives.
Business Funding
The right options for the right goals with the right outcome.
How we Deliver our Business Services
Market Validation
Market/Industry: Raw research to validate you are targeting the right market/industry.
Issues/Problems: Raw research to validate you are solving relevant issues recognized by your target market/industry.
Demographics : Get to know who is going to buy your product and how to make strategies accordingly.
Marketing Planning: Generate a solid market readiness overview for your business.
Marketing Approaches: Evaluate the benefit of establishing a FMA (First Mover Advantage) vs. A 2nd generation entry into the market.
Marketing Methods: Evaluate if either the Freemium or Gamify product offer model apply to your business
Product Validation
Fit/Form/Function: Raw research to determine if your product will meet the need of the industry/market.
MVP: What would be the MVP for your startup business and how to build it.
Early Adoption: Get to know the Early adopters, Iteration methods and How to capture "Low hanging fruits" for your startup business.
Price vs. Value: Pricing your product based on actual value.
Pricing : Evaluate if a "Loss leader pricing" strategy is right for your business.
Unique Value: Identify the Unique Selling Proposition (USP’s) that makes your product & startup business different from others.
Sales Enablement
Customer Behavior Modeling: Create a customer model that is applicable to your startup business.
Customer Acquisition & Retention: Create a strategy for your market, customer and products.
Direct vs. Partner Sales: the CLV based on which MRR/ARR/IRR can be analyzed & predicted for your startup business.
Market vs. Sales Qualified: Apply processes for targeting both lead types for sustainable sales growth.
Sales Forecast & Pipeline: Apply successful methods for managing your sales and planning success.
MRR vs ARR: Monthly and Annual reoccurring revenue models.
Business Funding
Investor Options: Evaluate bootstrap, crowdfunding, SBA, professional investors & sweat equity for your startup business.
Coaching: how to manage burn rate, cash flow (positive or negative), churn rate & IP (Copyright, Patents, Trademarked) for your startup business.
Pitch Deck: Aide in building a compelling pitch deck & Business Plan.
Investor Interviews: Help Prepare and rehearse with business plan and pitch deck.
Partner Term Sheets: Coaching, review and negotiation help with investor term sheets.
Valuation: Help with valuation basis and analysis for later stage start-up businesses.